I build marketing strategies for creative and cultural organisations. I provide a trusted opinion, helping organisations engage their target audiences with the content and messages they put out. It's based on a thoughtful approach to platforms, media and the way we all work together.
Are you leading your audience or being led by them? Market orientation is one of the most important and most often overlooked parts of successful marketing. I will create a view of the whole potential market for your organisation and work with you to identify just the people you want to be speaking to.
I'll look at where you are now, at what's working and what isn't, and pull together a strategy that incorporates just the best bits for your organisation and its aims - one that’s orientated to the correct audiences and matches your resources.
I'll analyse which communication methods are best for you, based on your target audiences and your strategic objectives, and guide you in how to use them with real impact. We’ll talk about how to measure and interpret the right data, and how to report it to your team, to stakeholders, to industry.
Perhaps you know you should be doing more with your content but don’t know how to diversify, or maybe you’re struggling to fill your content calendar with expert voices. After years of building publishing lists, and sourcing and creating content across the spectrum, I can help you commission the work that resonates with your audience.
It's never been more important to create a unique brand identity to produce beautiful, engaging content. I'll work with you to define the tone of voice that will resonate with your audience and create a visual design that draws on the unexpected. My clients report that we've been able to take their brand to a place they had never been able to imagine – it's like turning a business from navy blue to fuchsia pink – so expect me to challenge your expectations.
With years of experience in the field, I can do as much or as little of the nitty gritty as you'd like. Give me a website to redevelop or an annual report to produce and I will run at it with glee, but I'll also work with your internal project management teams in a consultancy capacity to ensure we keep pushing the boundaries.