A crash course in content for small and medium sized enterprises

  • Duration: three hours

  • Cost: £800

  • Necessary skills and experience: none, other than an interest in content generation

  • For up to ten people

Post-it notes in action

Do you write blog posts but you’re not sure why? Are you struggling to make the most of your organisation’s latest report? And what do you do with those videos you’ve made?

This half-day workshop, specially tailored to small and medium sized organisations, will develop your content competence. After gaining an understanding of what kinds of content work best for your organisation’s aims, you will create a content calendar that you will be able to implement immediately.

White space and bespoke images gave the Proms brand impact in the classical music market

In this workshop you will:

  • Find out why original content is fundamental to the aims of your organisation

  • Appreciate the latest changes in the area of organic content

  • Understand how many different kinds of content there are

  • Work out what purposes different kinds of content serve

  • Understand the effort needed to create and implement content types

  • Apply key content types for your organisation to the customer content funnel

  • Understand why content calendars will save you time and stress

  • Create a content calendar that you can implement in your organisation immediately

What previous attendees have said about this workshop

Laura did an amazing job: the team loved her calm, wise and helpful style and they became much more creative, and much more strategic, in the way they thought about what we are doing with our content. Laura is such a professional and a great person to work with.
— Emma Martinho-Truswell, COO, Oxford Insights
Laura was a great teacher, explained all the concepts (even the very basic ones) very clearly so beginners like me knew what was going on. The workshop was fun and interesting and really got me thinking about content in a way I hadn’t before.
— Hannah Miller, Oxford Insights

Why me?

I have run content operations for major organisations such as Hodder Education and the BBC Proms and been able to adapt the principles for SMEs such as the Open Data Institute, Energy Systems Catapult, TEDxLondon, Creative United and Adfam. I know how to make small and medium sized organisations punch above their weight, while making the work itself sustainable - because there’s no point coming on this workshop if you’re never going to use it again.

As an Associate Lecturer at University of the Arts London and regular workshop leader and guest speaker, I care about involving everyone in the session at a level they’re comfortable at. I won’t leave anyone behind and I won’t put anyone on the spot.

You provide the location and willing participants, and I’ll do the rest.

Delivering a workshop

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