Duration: three hours
Necessary skills and experience: none, other than an interest in content generation
For up to ten people
This half-day workshop, specially tailored to small and medium sized organisations, will develop your content competence. After gaining an understanding of what kinds of content work best for your organisation’s aims, you will create a content calendar that you will be able to implement immediately.
Find out why original content is fundamental to the aims of your organisation
Appreciate the latest changes in the area of organic content
Understand how many different kinds of content there are
Work out what purposes different kinds of content serve
Understand the effort needed to create and implement content types
Apply key content types for your organisation to the customer content funnel
Understand why content calendars will save you time and stress
Create a content calendar that you can implement in your organisation immediately
I have run content operations for major organisations such as Hodder Education and the BBC Proms and been able to adapt the principles for SMEs such as the Open Data Institute, Energy Systems Catapult, TEDxLondon, Creative United and Adfam. I know how to make small and medium sized organisations punch above their weight, while making the work itself sustainable - because there’s no point coming on this workshop if you’re never going to use it again.
As an Associate Lecturer at University of the Arts London and regular workshop leader and guest speaker, I care about involving everyone in the session at a level they’re comfortable at. I won’t leave anyone behind and I won’t put anyone on the spot.
You provide the location and willing participants, and I’ll do the rest.