Case studies

These are just some of the organisations I've navigated to new solutions. Whether you've got a clear idea of your challenges or if you're unsure how to define them, you'll find someone in these case studies who started out in just your position.


BBC Proms publications: rebrand

The BBC Proms is the world’s biggest classical music festival and, in 2012, its identity was fractured and staid, using classical music tropes and exclusive language. I modernised the strategy to create a sustainable publishing plan that spoke to broader target audiences.


Creative United: telling the story of business support in the arts

Creative United provides a range of financial products and services designed to enable the growth and development of the UK’s cultural and creative industries. In the lead-up to the launch of the report into Prosper, their business support programme for the sector, in September 2018, they needed a content strategy that engaged the audience before, at the time of and after the report launch.

Prosper printed report

The Mummy Coach: a bespoke content strategy for a new business

The founder of The Mummy Coach, Elizabeth, approached Maydew when she was in the early stages of setting up her business. She wanted help in working out who her target audiences were, where to find them and how to speak to them. It’s the kind of brief that’s music to my ears.

Adfam: aspirational marketing for a small charity

Adfam is a national charity that supports families affected by drugs and alcohol. For an organisation that receives no core funding, it works hard to provide vital support to vulnerable families and wanted more people to know about its services. I was wholly in agreement.


If you're unsure how to define your challenges, contact me for some expert advice