The BBC Proms is the world’s biggest classical music festival and, in 2012, its identity was fractured and staid, using classical music tropes and exclusive language. I modernised the strategy to create a sustainable publishing plan that spoke to broader target audiences.
Creative United provides a range of financial products and services designed to enable the growth and development of the UK’s cultural and creative industries. In the lead-up to the launch of the report into Prosper, their business support programme for the sector, in September 2018, they needed a content strategy that engaged the audience before, at the time of and after the report launch.
The founder of The Mummy Coach, Elizabeth, approached Maydew when she was in the early stages of setting up her business. She wanted help in working out who her target audiences were, where to find them and how to speak to them. It’s the kind of brief that’s music to my ears.
Adfam is a national charity that supports families affected by drugs and alcohol. For an organisation that receives no core funding, it works hard to provide vital support to vulnerable families and wanted more people to know about its services. I was wholly in agreement.