Get ready to build and engage your audiences.

I cut through the noise and help creative and cultural organisations get to the heart of how to interact with their target audiences - through market research, market orientation and marketing strategy.


Who I am

I head up marketing for the Royal College of Music in London, am an Associate Lecturer on the MA Publishing Course at University of the Arts London, a Trustee of Lewisham Education Arts Network and an OK viola player in various amateur orchestras. I have a Mini MBA in Marketing and an MA in Publishing.

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What is marketing anyway?

Marketing is more than social media. It is more than selling. ‘It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.’ Peter Drucker

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How I can help

I build marketing strategies for creative and cultural organisations. I provide a trusted opinion, helping organisations engage their target audiences with the content and messages they put out. It's based on a thoughtful approach to platforms, media and the way we all work together.

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How I work

I work with designers, producers, event curators and PR companies to provide a bespoke marketing strategy that scales to you and your ambition, in a spirit of openness and collaboration that means your in-house teams can pick up seamlessly from where we left off.

 
“Laura provided Adfam with invaluable support for our new website, and for our marketing, social media and promotional activities. We are a small charity that tries to punch above its weight and Laura certainly helped us to do that!”
— Vivienne Evans OBE, Chief Executive, Adfam
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Workshops

My workshops are hands-on and practical, and developed from my experience running content operations, managing teams and lecturing postgrad students. You will be able to implement the principles the very next day.

 

Ready to build and engage your audiences?