I head up marketing for the Royal College of Music in London, am an Associate Lecturer on the MA Publishing Course at University of the Arts London, a Trustee of Lewisham Education Arts Network and an OK viola player in various amateur orchestras. I have a Mini MBA in Marketing and an MA in Publishing.
Marketing is more than social media. It is more than selling. ‘It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.’ Peter Drucker
I build marketing strategies for creative and cultural organisations. I provide a trusted opinion, helping organisations engage their target audiences with the content and messages they put out. It's based on a thoughtful approach to platforms, media and the way we all work together.